A rose by any other name...

There is unlikely to be many people around right now who haven't heard of ISIS. I mean, you'd have to have been living under a well-fortified and impenetrable rock to have not heard any news or witnessed any of their atrocities being committed by the group both in Syria and closer to home, with the recent attack in Paris renewing our awareness and condemnation. Yet, beyond the media's coverage of their atrocious acts, there remains a confusion: What are we supposed to call them?

Previously they had been known as ISIS/ISIL (Islamic State of Iraq and Syria/the Levant) before our politicians applied pressure, and all of a sudden, out cropped the name "So-called Islamic State". Some even prefer we call them "Daesh", which we're told is apparently some sort of derogatory term for the group in Arabic. It is sometimes difficult to appreciate the sentiment behind why the groups name changes more frequently and confusingly than Puff Daddy/Puffy/P Diddy/Diddy/Sean Combs, or Prince/The Artist Formerly Known as Prince/.
Presumably, the thought is that by calling them Islamic State, we are somehow recognizing a legitimacy in their claims of a global caliphate, and in turn by refusing to call them what they wish to be known as and instead referring to them as "so-called IS" or "Daesh", we refuse to recognize any such legitimacy. But it seems that one thing is glaringly obvious yet somehow overlooked: It does not matter what the politically correct name to use in reference to them is, they are going to go on fighting regardless. And political correctness is absolutely the thing at play here.
Whether or not the general population or the media chooses to prefix "So-called" in front of "Islamic State" or not when referring to them, they're still going to fight on regardless. There are no discussions taking place among world leaders where there is a vacant seat waiting for the representatives of Islamic State: They're a terrorist organisation. Of that, practically the whole world is in agreement. So the issue over what we call them is a redundant one: Just by having the word "State" in their title doesn't somehow confer onto them any claim of legitimate statehood in the eyes of the world.
I would argue that rather than getting into debates over whether they're referred to as "so-called IS" or "Daesh" (as if using a term that is derogatory in a language we don't understand was in any way effective), perhaps we should instead all be calling them something overtly ridiculous. After all, imagine being bullied by someone called "Sally Nappyrash McFarts-A-Lot", at least such a stupid name might bring about a hint of a smirk every time you heard it out loud, and bullies hate being laughed at when they're trying to beat you up.